Mike Skelton Named Local Sales Manager For KFVS12
Mike Skelton has been named Local Sales Manager for KFVS12 and The Heartland’s CW (WQWQ-TV). The announcement comes from KFVS12 General Sales Manager Greg Carter. Skelton comes to KFVS12 from Spectrum Reach where he served as an Account Executive. While there he earned numerous honors including the Spectrum Reach Elite Award for the Midwest region.
Prior to Spectrum, Skelton served as Sales Manager at Coad Chevrolet and General Manager at Cape Girardeau Honda and Auffenberg Hyundai.
“Mike has lots of experience in sales and an excellent track record of leadership,” said Carter. “We think his energy and positive attitude will be a great fit to lead the KFVS12 local sales team.”
As Local Sales Manager, Skelton will oversee all local revenue generating efforts for KFVS12 and The Heartland’s CW, along with the station’s various multi-cast channels.
“I grew up watching KFVS12 so I’m aware of the legacy of this TV station. They have a rich history of helping to make local businesses successful,” said Skelton. “I’m absolutely honored to be part of the KFVS12 team and to continue the legacy.”
Skelton is originally from Scott City, Missouri. He studied business and marketing at Murray State University and Southeast Missouri State University. He and his wife, Kara, have two sons and currently reside in Cape Girardeau.
“Mike’s vast experience in media and automotive sales made him a great candidate for local sales here at KFVS12,” said Vice President and General Manager Chris Conroy. “It’s an exciting time for local broadcasters and we’re happy that Mike will be leading our local sales efforts.”
KFVS12 is the CBS Network affiliate serving the Cape Girardeau, Paducah, Harrisburg television market since 1954, and is a free broadcast service of Gray Television, Inc. KFVS12 also operates WQWQ-TV, a CW affiliate, the Circle Network, a MeTV affiliate, and the Grit Network, along with KFVS12.com and numerous digital platforms.