Simple Yet Effective Persuasive Strategies for Sales, Marketing, and Negotiation Data from scientific studies of persuasion show that influencing others is a combination of psychological and communicative efforts. This talk covers some practical techniques entrepreneurs and professionals can use in everyday interactions and transactions to increase their influence over others. Topics covered include power-balancing strategies, reciprocity, and motivational sequence.
Biography Craig Engstrom, Ph.D., is a certified trainer (Association for Talent Development) and associate professor of business communication at Southern Illinois University Carbondale. He has a business degree from Colorado Mesa University and a doctorate in organizational communication from Southern Illinois University Carbondale. He is the owner and chief consultant for Communication@Work LLC, which has earned exclusive contracts with LinkedIn Corporation for its top-tier career development services. His persuasive approach to resume writing and interview coaching has allowed him to develop a steady stream of referrals among executives working for Microsoft, Google, AWS, IBM, Salesforce, Walgreens, Bayer, Union Pacific Railroad, and more. Before finding his niche in talent development, he owned and managed Alternative Frequencies Mobile Entertainment Company in Wyoming and Covert Investigations in Dallas, Texas. His hobbies are baking and bicycling.